Articles by tag Real Estate Marketing and Technology Magazine

Many, for instance, used the mass media to communicate with employees. Oppenheimer Funds, which occupied five floors at Two World Trade Center, wanted to send a message to both its employees and its customers that it would be operational as soon as the markets reopened. So CEO John Murphy appeared on CNBC’s Squawk Box to deliver that message. In fact, its contingency site in New Jersey was ready for trading before the markets reopened. One day, one of my best friends was pushing me on the topic, and he relayed a conversation that he had with a gay friend who had asked about our church’s position. My friend shared how we, as a church, try to keep everyone at the Table, how we try to provide space for people’s minds slowly to be changed by learning to sit and do life with people who share different perspectives. How we’re trying to help people listen to each other and have compassion on one another. Prior to this update the default behavior of the HttpWebRequest was to attempt to “drain” the response stream whenever the users closes the HttpWebResponse. If the request can successfully read the rest of the response then the socket may be reused by another request in the application and is subsequently returned back to the shared pool.

And it brings world-class artificial intelligence and machine learning into your business like never before. The last two years have seen an unprecedented pivot from traditional face-to-face marketing to a mix of digital methods. The nature of digital marketing is that each piece of collateral you create has a chance to make your website more visible in online searches relevant to your business. But the wise agent should not be discouraged by the sudden change. While others batten down the hatches, don’t give in to the temptation to reduce your investment in your business.
Read more about litecoin calculator here. While there are many elements to consider in order to maximize the appeal of your direct marketing, offering value matters most when it comes to a return on your investment. Provide informative content that shows your audience what they can expect when choosing your real estate business. Help them understand their local real estate market, how their home fits within that market if they’re planning to sell, or the types of homes that are available if they plan to buy. In addition to capturing the attention of your audience, offering value also helps demonstrate the expertise of you and your agents. Another thing the pandemic got us used to was live-streaming and virtual conferencing. Those two things aren’t really the same, but they more or less serve the same purpose when it comes to promoting a listing. It’s all about a live presentation of the listing through a medium in which you can interact with your viewers in real-time. When the pandemic started, there were a number of agents out there already using this kind of technology with some real success. It’s particularly nice when presenting listings for second homes or vacation homes, as those buyers tend not to be local, but there’s a place for it when promoting any listing.

Counselor Realty Believes in the Strength of Relationships

And then working our way through the Zoom process, and quite honestly, I think we’re seeing better participation now in Zoom than we were in some of our other agent meetings.” Touting their core beliefs and their focus on developing and maintaining positive relationships. You won’t be able to go after what you want with laser focus until you can decide what it is you actually want. For your business in order to maximize both your audience and your potential for converting leads. 6, are also an easy way to stay at the forefront of client’s thoughts. With thousands of agents and brokers all across the country, some methods come up again and again. While you can only have one best customer, you can have many ideal customers. That most real estate experts are going about things backward, especially early in a career.

For achievement in real estate, something that wasn’t even fathomable 50 years ago, let alone at the turn of the century. So, as the industry continues to evolve, it’s imperative that Weigand found a tech provider it could depend on. Them all with local knowledge and insight into your customers, and you’ll create helpful resources that make life easier for them. Becoming part of the neighborhood also means giving back to the community. Hosting local events like barbecues or block parties is a great way to show your love while presenting plenty of opportunities to demonstrate your real estate expertise to residents. You can also set up food drives, toy drives, or other events to give back to community members in need.

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They will become much easier to use and manage and more robust in 2022, especially for DeltaNET 6+ and Local Showings. Training],” Maltese says. “Which is also the way the consumer likes to receive it. So, we as a company try and deliver those same services to our agents so that they can, in turn, do it to the consumer.” Pictures draw eyes and initial interest, but virtually no homes sell solely on the basis of photos alone. Instead, it’s up to the real estate agent to weave a cohesive narrative around the home. It is important that each of us as business leaders is modeling that which we desire; that we exemplify the culture, core values, and mission statement of the company we run and the team we lead. I can take each of the items shared with me during the exercise that people admire about me and tie them back to at least one core value. Unknowingly I was living out the core values of the business for the past 20 years, not always to perfection, but I was living them out, and others noticed.

These are just three examples out of nearly 40 acquisitions completed by our customers over the last 18 months. If you are a smaller brokerage thinking of retiring or making an exit out of the business, I don’t think there has ever been a better time to start that conversation inside of your business. Large enterprise brokerages are looking to acquire smaller firms and do whatever possible to gain enough size to pose a threat to Zillow and prevent disruption in their business. In February of 2019, another major tech shakeup rocked the industry. Contactually, largely considered one of the best up-and-coming CRM’s for real estate, was acquired by “technology” real estate agency, Compass. For years Compass had touted that they were a technology company first, a real estate agency second. Despite these claims, they could not develop a solid in-house solution for their CRM needs, so they used some of their raised capital (more than $1.5 billion thus far) to acquire Contactually. The best leaders are often the agents looking to get more out of their careers than just a healthy paycheck. These individuals succeed in real estate because their skills as an agent are topnotch, and they’re confident that those skills will help them excel no matter what market they’re working in. They seek a level of professional fulfillment that goes beyond dollars and cents, which is why a leadership role can be a perfect way to retain them for the long haul.
In getting new listings is email marketing to customers that you have done transactions with in the past 10 to 15 years. Google loves fresh content, and that’s one of the essential services that Delta provides brokerages. We do all the heavy lifting by creating the kind of new content that Google wants. Agents to schedule updates, posts, or email blasts through the DeltaNET helps free up their schedule while still maintaining those personal relationships that are the core of everything Chinowth & Cohen does. In this case, tech is a tool that helps keep people connected, but also doesn’t require them to sit in front of a computer screen all day. Staring down the number on the FOR SALE sign can cause an understandable sense of anxiety. But Sheryl says it’s Chinowth & Cohen’s sense of culture, of those relationships the company starts to foster as soon as it brings a new agent into the fold, that can make all the difference.

In most cases, a merger is a mixed bag for agents, especially from their perspective. Ideally, the positives will strongly outweigh the negatives, but those negatives will still exist. Since agents are naturally so focused on how the merger will impact their own careers, it can be easy for them to focus on the negatives even if the merger will have positive benefits for them in the long run. Another key element of effective communication is showcasing all the positive things that agents will have to look forward to after a merger. While the details differ case by https://www.beaxy.com/exchange/neo-btc/ case, mergers often provide new perks to help agents thrive. These conversations won’t always be easy, but they are necessary. The bottom line is that every agent is planning for their own financial future, and the possibility of a merger can have a big impact on their personal career plans. Effective communication helps keep everyone on the same page and gives you the best chance of keeping agents happy during a merger. That’s as true for agents who’ve been with you for 25 years as it is for the promising, new agent who has recently closed their first few deals.

From shareholder options to sharing information based on a vast pool of experience, Counselor’s continued success rests largely on their ability to foster collaboration and teamwork. A full-service brokerage and agent-owned company, Counselor was established in 1964. Since then, it’s become one of the most trusted real estate names in Minnesota’s Twin Cities and across the entire state with over 200 agents and 15 offices. First and foremost, get that customer database of yours imported into the DeltaNET. It can hold a lot, too, so don’t be shy about adding in every contact record you have. Keep in mind that, though the system contains a lot of functionality related to emailing clients, there’s functionality for phone, text messaging, and even physical mailing as well.

As with other talent development initiatives, video education is almost as beneficial for trainers as it is for students. Trainers who’ve had difficulty adjusting to being on camera in the past may see this as an opportunity to get to another level, making virtual tours and video marketing more compelling. Real estate leaders are learning that offboarding their departing employees may be almost as vital as onboarding them. Just as onboarding sets clear expectations for the newcomer, offboarding creates a chance for an ongoing and productive relationship. Luckily, the inherent flexibility of real estate gives you plenty of ways to strengthen your team. We often look to standardized certifications as a measure of knowledge in real estate.
AVM stands for Automated Valuation Model, and in today’s marketplace, it is one of the best tools at a brokerage’s fingertip to help win new listings. For years, I have heard real estate agents push back on the idea of providing consumers with automated home value estimates being worthwhile. After all, those automated home value estimates used to be way off and lead to more uncomfortable conversations for real estate agents than positive ones. In addition to all of the tools found within DeltaNET® 6, we offer comprehensive digital marketing services to help you conquer new niches. Is your team taking advantage of every opportunity to expand into new niches, unlock new markets and reach new clients in your existing ones? Targeting niches is one of the best ways to expand your real estate brand and create new opportunities for your team. But it’s not something that your agents will do automatically. There’s competition in every major real estate niche, so success requires a plan for your team, motivation from team leaders and modern marketing tools to help you effectively target every niche that matters to your business.

One of the best ways to take control of your real estate brand is by blogging. When you incorporate social media channels into your marketing strategy, you’re inviting people to your website right when they need you. Larry and Georgianna Finn acquired the brand from its original owners and spent the next four decades growing and nurturing the brand. The Finn family and the real estate industry are inextricably intertwined. The Finns remain as the company’s chairman and president, respectively.
It is essential that our team members feel like they belong and we seek candidates who believe in our core values. We champion an inclusive environment, where you can expand your skillset by having exposure to all parts of our organization. McAfee assesses guideposts.org for a meaningful set of security threats. Featured dangers from annoying pop-ups to hidden Trojans, that can steal your identity, will be revealed.

6, agents benefit from a Customer Relationship Management platform fully integrated with easy-to-use automated marketing programs. That will build new business when working a pipeline of active buyers and sellers. Closing transactions puts income in your bank account today. I made the QR code point to that blog post, so then there was a video and some stats. So I combined today’s technology with the old technology of mailing, and about half of my business this year is from out-of-state owners.

We ripped the band-aid off and got publicly honest about some other doctrinal ideas that may have been assumed in our context, but that we found to be against the character of God and our study of Scripture. Ideas like eternal, conscious torment in a place called Hell, and Penal Substitutionary Atonement being the only way one can understand the cross. We began tackling White Supremacy and Christian Nationalism. So, I wish I could say I led with great courage after that. It would be over a year and a half before a pivotal moment came.

“We remain committed to never lose sight that our business is people,” states Pete Peterson. And for MJ Peterson Real Estate, a family business serving the Western New York region for over 91 years, that certainly rings true. They are also implementing several new marketing initiatives, one of which is promoting their properties’ communities. “She was our first photographer, and I remember her making trips to Walmart every day to develop stacks of photographs,” says Peter. “Since that time, we’ve had professional photographers take our photos.” “We decided a picture’s worth a thousand words, so we always did color photography. And we were the first company in our market to think we had to have good photography.” Everyone at Haring is considered part of a family, and they believe that “a good family is on the same page.” That means being a team player, which comes with certain characteristics. All-in-One — This is a term used to describe technology firms with a broad technology offering where many technologies are bundled together in one package that solves multiple needs. By now, it is fairly well-known that positive reinforcement works better than negative reinforcement. People love to have their hard work and contributions acknowledged.
Historically these products didn’t offer much in the way of customization and were usually nothing more than a glorified vTour. The goal is to take the static automatically generated video and give the agents tools to bring it to life. We’ve also continually made refinements to the Creative Studio over the last year. With automation in mind, we made it even easier for real estate agents to quickly select any prebuilt flyer design in the system and automatically have their company’s colors and logos applied. We even added a dynamic “disclaimer” system for the designs, so in states like New York, where disclaimers are required, our NY-based clients could still use the designs. Some kind of culture develops any time a group comes together for any purpose. But even if your culture has been on autopilot, it’s not too late to change for the better. By focusing on supporting your people – with technology and humanity – you can create a culture that works. We’ve already touched on how pairing a face with a review/testimonial adds major credibility, and putting it in video form takes that concept to the next level.

• In a time of uncertainty, the best thing to do is improve your fundamentals.
• Do you feel like your real estate business is getting the cold shoulder from people on social media?
• Being comfortable in your own space is key to building a strong work foundation.
• Now, nearly 40 years after the firm’s conception, Haring Realty is led by Arnold’s son, Peter, and is still operating in Ohio.
• All in all, it’s safe to say real estate will never go back to the old way of doing things.
• O allocate where they best see fit,” Arnoldink says. “We’ve started to look inwardly and say, ‘Hey, you guys, here’s the set of tools.’ We know a lot of your business comes from your relationships.

If they view the same property more than once, it can ask them if they’d like to get a showing scheduled. Delta has the programmers, system administrators, content creators, and web designers to help with the necessary website adjustments, maximizing the SEO of a brokerage site. Strategy, and, in turn, builds more trust with their readers. In your business strategy and prevent your business from being impacted by the disrupters that are constantly trying to change the status quo. Open houses are coming up, but they’re showing them who they are as a person. And we feel that that’s so important because we know that the public’s going to work with the agent because of who they are.” Admits that Five Star Lakeshore wasn’t significantly “involved with technology.” Says, “because are the ones that the clients are working with.” Are left up to the agents to fine-tune and use as they see fit. Times, offering all those tools can be a daunting and expensive task.
I fully expect to see a massive INCREASE in acquisitions both in the technology sector and real estate throughout 2021. If you are a small to mid-sized brokerage, there has never been a better time to talk about potentially merging with other firms in your market. However, if you are evaluating potential technology partners for your business, I would recommend doing additional due diligence and research on who your prospective tech partner’s true owners really are. Mergers & Acquisitions (M&A) are widespread on the real estate side as well. I wanted to share a few snippets of acquisitions that some of our clients have made over the last couple of years.